<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Food Group - Hive to Honey &#187; branding</title>
	<atom:link href="http://www.hivetohoney.com/tag/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hivetohoney.com</link>
	<description>the buzz about food</description>
	<lastBuildDate>Tue, 07 Sep 2010 15:59:12 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Coca-Cola searches the globe for the next billion-dollar brand</title>
		<link>http://www.hivetohoney.com/2010/08/23/coca-cola-searches-the-globe-for-the-next-billion-dollar-brand/</link>
		<comments>http://www.hivetohoney.com/2010/08/23/coca-cola-searches-the-globe-for-the-next-billion-dollar-brand/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:01:50 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[mixology]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[drinking]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[next]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[thinktank]]></category>
		<category><![CDATA[venture]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5516</guid>
		<description><![CDATA[Many large beverage companies, including Coca-Cola, PepsiCo and Anheuser-Busch InBev, have historically struggled to consistently create and incubate niche products. Small brands give them &#8220;a great deal of trouble,&#8221; said John Sicher, editor and publisher of Beverage Digest. &#8220;They&#8217;re much better at growing their big, core brands.&#8221; A decade ago, Coca-Cola overpaid for two ill-advised [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/23/coca-cola-searches-the-globe-for-the-next-billion-dollar-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behavioral Targeting In The Store Aisles</title>
		<link>http://www.hivetohoney.com/2010/08/20/behavioral-targeting-in-the-store-aisles/</link>
		<comments>http://www.hivetohoney.com/2010/08/20/behavioral-targeting-in-the-store-aisles/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:43:20 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5498</guid>
		<description><![CDATA[Why would Blue Bunny ice cream want to partner with the Minnesota Twins for promotions? After all, isn&#8217;t baseball pretty much a male-oriented sport, and aren&#8217;t women still making many of the brand-level decisions when it comes to common food purchases like ice cream? &#8220;We found out in the data we collect that women in [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/20/behavioral-targeting-in-the-store-aisles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons From The Top Brands On Facebook</title>
		<link>http://www.hivetohoney.com/2010/08/19/lessons-from-the-top-brands-on-facebook/</link>
		<comments>http://www.hivetohoney.com/2010/08/19/lessons-from-the-top-brands-on-facebook/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:05:04 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5483</guid>
		<description><![CDATA[After analyzing the pages of 30 top national marketers, Forrester came away with some interesting findings. For one, amassing an enormous number of fans is neither the only nor the most important goal for many brands on Facebook &#8212; but it doesn&#8217;t hurt. The companies Forrester found with the most fans made their pages easy [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/19/lessons-from-the-top-brands-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to take advantage of menu labeling&#8217;s marketing potential</title>
		<link>http://www.hivetohoney.com/2010/08/09/how-to-take-advantage-of-menu-labelings-marketing-potential/</link>
		<comments>http://www.hivetohoney.com/2010/08/09/how-to-take-advantage-of-menu-labelings-marketing-potential/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:39:59 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Business Strategy and Profitability]]></category>
		<category><![CDATA[legislation]]></category>
		<category><![CDATA[Marketin]]></category>
		<category><![CDATA[Policy]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5398</guid>
		<description><![CDATA[When the U.S. House of Representatives passed its sweeping health care reform bill in March, many in the restaurant industry – including the National Restaurant Association, applauded the bill’s provision that requires calorie labeling on chain restaurant menus, menu boards, and drive-thru displays. The legislation applies to chains with 20 or more outlets and will [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/09/how-to-take-advantage-of-menu-labelings-marketing-potential/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Restaurants extend brands to grocery shelves</title>
		<link>http://www.hivetohoney.com/2010/08/09/restaurants-extend-brands-to-grocery-shelves/</link>
		<comments>http://www.hivetohoney.com/2010/08/09/restaurants-extend-brands-to-grocery-shelves/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:26:29 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[shoppers]]></category>
		<category><![CDATA[supermarket]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5386</guid>
		<description><![CDATA[Frozen White Castle burgers and Friendly’s Ice Cream are there. Subway is there, too. These are just a few of the restaurants in the U.S. that are getting into the game of selling their food in grocery stores. Caribou Coffee recently announced that it was expanding its current partnership with Hy-Vee to become the supermarket [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/09/restaurants-extend-brands-to-grocery-shelves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smucker&#8217;s success-Keep it in the family, center-of-the-store brands</title>
		<link>http://www.hivetohoney.com/2010/08/04/5330/</link>
		<comments>http://www.hivetohoney.com/2010/08/04/5330/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 14:17:08 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[industry leaders]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5330</guid>
		<description><![CDATA[For most of its history, Smucker was fruit-centric. It expanded globally by buying jam and jelly companies in Brazil, Britain, and Australia. It produced the fruit that sits at the bottom of Dannon yogurts and supplied the fillings for Kellogg&#8217;s Pop-Tarts. But after an extensive strategy review in the mid-1990s, which involved not just top [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/04/5330/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Disconnect Between Marketers And Consumers</title>
		<link>http://www.hivetohoney.com/2010/07/27/twitter-disconnect-between-marketers-and-consumers/</link>
		<comments>http://www.hivetohoney.com/2010/07/27/twitter-disconnect-between-marketers-and-consumers/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 13:56:25 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5218</guid>
		<description><![CDATA[Twitter is a reflection of daily discussions between consumers, but brands are trying to pepper their way into the conversation. Brands have the opportunity to step in, but many are not taking advantage of it, according to Sarah Hofstetter, 360i&#8217;s senior vice president of emerging media and brand strategy. &#8220;When it&#8217;s done correctly, a lot [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/07/27/twitter-disconnect-between-marketers-and-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P.F. Chang&#8217;s, Burger King, Jamba Juice sell frozen food</title>
		<link>http://www.hivetohoney.com/2010/06/10/p-f-changs-burger-king-jamba-juice-sell-frozen-food/</link>
		<comments>http://www.hivetohoney.com/2010/06/10/p-f-changs-burger-king-jamba-juice-sell-frozen-food/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 12:21:31 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[frozen]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4836</guid>
		<description><![CDATA[Some of the most familiar names in the restaurant world are moving into the grocer&#8217;s freezer. P.F. Chang&#8217;s, Burger King and Jamba Juice all have recently licensed their names for new products to be sold in supermarkets. They join other high-profile restaurant chains including Marie Callender&#8217;s, Starbucks, T.G.I. Friday&#8217;s and California Pizza Kitchen, which already [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/06/10/p-f-changs-burger-king-jamba-juice-sell-frozen-food/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>US private label growth is about more than parsimony</title>
		<link>http://www.hivetohoney.com/2010/06/01/us-private-label-growth-is-about-more-than-parsimony/</link>
		<comments>http://www.hivetohoney.com/2010/06/01/us-private-label-growth-is-about-more-than-parsimony/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 16:11:02 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[family]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[label]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[private]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4800</guid>
		<description><![CDATA[The growth in private label was already happening prior to the recession and more crucially it seems certain to continue as economic conditions take a turn for the better. That said, the recession does appear to have come at an extremely fortuitous time for those charged with developing retailer brands. The fact that development was [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/06/01/us-private-label-growth-is-about-more-than-parsimony/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Pocket Guide to Defensive Branding</title>
		<link>http://www.hivetohoney.com/2010/05/14/the-pocket-guide-to-defensive-branding/</link>
		<comments>http://www.hivetohoney.com/2010/05/14/the-pocket-guide-to-defensive-branding/#comments</comments>
		<pubDate>Fri, 14 May 2010 16:26:26 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4668</guid>
		<description><![CDATA[Defensive branding is protecting and defending brand equity and reputation in an increasingly consumer-driven environment. Think media planning plus actuarial viral risk management. It&#8217;s first strategic, then tactical. The logic goes something like this: Sandbag before you sell. Protect before you promote. Defend before you dance. Self-critique before you self-destruct. Folks, we&#8217;re vulnerable. Our Achilles [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/05/14/the-pocket-guide-to-defensive-branding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Starbucks Targets Regular Joes</title>
		<link>http://www.hivetohoney.com/2010/05/12/starbucks-targets-regular-joes/</link>
		<comments>http://www.hivetohoney.com/2010/05/12/starbucks-targets-regular-joes/#comments</comments>
		<pubDate>Wed, 12 May 2010 14:03:42 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[drinking]]></category>
		<category><![CDATA[industry leaders]]></category>
		<category><![CDATA[seattle's best coffee]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4653</guid>
		<description><![CDATA[By autumn, Seattle&#8217;s Best Coffee—a former competitor Starbucks acquired seven years ago—will be sold in about 30,000 fast-food outlets, supermarkets and coffee houses, the company said. Currently, Seattle&#8217;s Best coffee and coffee beans are sold in the chain&#8217;s own shops inside nearly 500 Borders bookstores, as well as in about 2,500 supermarkets. The Wall Street [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/05/12/starbucks-targets-regular-joes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Papa John&#8217;s, Mountain Dew use social media to advertise</title>
		<link>http://www.hivetohoney.com/2010/05/10/papa-johns-mountain-dew-use-social-media-to-advertise/</link>
		<comments>http://www.hivetohoney.com/2010/05/10/papa-johns-mountain-dew-use-social-media-to-advertise/#comments</comments>
		<pubDate>Mon, 10 May 2010 14:15:28 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4632</guid>
		<description><![CDATA[Some of the biggest brands — once known for favoring mass over efficiency — are turning the marketing matrix on its head by targeting promos at consumers using social media exclusively. No TV. No radio. No print ads. Instead of mixing traditional and non-traditional media, they&#8217;re focusing very targeted promotions via Twitter, Facebook or even [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/05/10/papa-johns-mountain-dew-use-social-media-to-advertise/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s Streaming Video, How Are People Finding It, And How Do The Ads Get Served?</title>
		<link>http://www.hivetohoney.com/2010/05/07/whos-streaming-video-how-are-people-finding-it-and-how-do-the-ads-get-served/</link>
		<comments>http://www.hivetohoney.com/2010/05/07/whos-streaming-video-how-are-people-finding-it-and-how-do-the-ads-get-served/#comments</comments>
		<pubDate>Fri, 07 May 2010 15:04:11 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[streaming video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4608</guid>
		<description><![CDATA[YouTube aside, broadcast TV networks and &#8220;pure-play&#8221; online media brands are presently winning the online video wars, according to a new study by video distribution and analytics startup Tubemogul in conjunction with video platform Brightcove. In their wake lie magazine sites and music labels, and further behind, newspaper sites. MediaPost]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/05/07/whos-streaming-video-how-are-people-finding-it-and-how-do-the-ads-get-served/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Ten at 10: Things we tried at the National Vending Show</title>
		<link>http://www.hivetohoney.com/2010/05/03/ten-at-10-things-we-tried-at-the-national-vending-show/</link>
		<comments>http://www.hivetohoney.com/2010/05/03/ten-at-10-things-we-tried-at-the-national-vending-show/#comments</comments>
		<pubDate>Mon, 03 May 2010 16:34:53 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[vending]]></category>
		<category><![CDATA[vending machine]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4408</guid>
		<description><![CDATA[Wow. I mean, Wow! Foods, based in Hickory, N.C., had such a large, loud race-car-sock-hop-guy-in-a-Sasquatch-outfit-gambling-fueled display at the National Vending Show at McCormick Place last week, a.k.a., the National Automatic Merchandising Association annual convention, that we had to pause a moment to locate the food. But there it was, being pulled from a series of [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/05/03/ten-at-10-things-we-tried-at-the-national-vending-show/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>More shoppers choosing stores&#8217; private label groceries</title>
		<link>http://www.hivetohoney.com/2010/04/20/more-shoppers-choosing-stores-private-label-groceries/</link>
		<comments>http://www.hivetohoney.com/2010/04/20/more-shoppers-choosing-stores-private-label-groceries/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:04:36 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[packaging]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4271</guid>
		<description><![CDATA[There&#8217;s a battle raging in the aisles of supermarkets in Chattanooga and across the nation as brands fight to make it to the kitchen tables of American families. And as the country climbs its way out of an economic slump, checkout lanes nationwide are seeing a shift in consumer spending. Times Free Press]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/20/more-shoppers-choosing-stores-private-label-groceries/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coke and Pepsi moving beyond the good times</title>
		<link>http://www.hivetohoney.com/2010/04/20/coke-and-pepsi-moving-beyond-the-good-times/</link>
		<comments>http://www.hivetohoney.com/2010/04/20/coke-and-pepsi-moving-beyond-the-good-times/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 14:55:31 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[industry leaders]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4265</guid>
		<description><![CDATA[Coke and Pepsi ads used to be all about fun times, summer picnics, and refreshment with taglines like “Coke is it!’’ and “The choice of a new generation.’’ Now, many of them instead urge consumers to do good, help others, and watch what they eat. The Boston Globe]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/20/coke-and-pepsi-moving-beyond-the-good-times/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NexCen Brands R&amp;D head masters differentiation</title>
		<link>http://www.hivetohoney.com/2010/04/19/nexcen-brands-rd-head-masters-differentiation/</link>
		<comments>http://www.hivetohoney.com/2010/04/19/nexcen-brands-rd-head-masters-differentiation/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 16:07:27 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[flavor]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4256</guid>
		<description><![CDATA[Michael Curtis has the difficult job of leading research and development for the five quick-service brands managed by NexCen Franchise Management. That means he must differentiate new product development for two differing ice cream concepts, a cookie concept and two merging pretzel concepts. QSR Web]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/19/nexcen-brands-rd-head-masters-differentiation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>True Green</title>
		<link>http://www.hivetohoney.com/2010/04/19/true-green/</link>
		<comments>http://www.hivetohoney.com/2010/04/19/true-green/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 15:53:52 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4250</guid>
		<description><![CDATA[Neil Grimmer has a marketing problem. As the co-founder of Nest Collective in Emeryville, Calif., Grimmer manufactures what&#8217;s possibly the most environmentally sound baby food in America. Plum Organics products come in a micro-thin container that&#8217;s devoid of Bisphenol A (which is suspected of impeding brain development in infants) and features a recyclable cap. Competing [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/19/true-green/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>KFC&#8217;s Stunts Make Nightly News but Don&#8217;t Stop Sales Slid</title>
		<link>http://www.hivetohoney.com/2010/04/19/kfcs-stunts-make-nightly-news-but-dont-stop-sales-slid/</link>
		<comments>http://www.hivetohoney.com/2010/04/19/kfcs-stunts-make-nightly-news-but-dont-stop-sales-slid/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 13:54:11 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[industry leaders]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4242</guid>
		<description><![CDATA[The fast-food chain formerly known as Kentucky Fried Chicken seems to have tried everything. It&#8217;s changed its name to initials, then back to words, then back to initials. It&#8217;s leaned on cheap marketing stunts such as moving the secret recipe, taking Colonel Sanders to the U.N. and, most recently, launching the 500-calorie Double Down sandwich, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/19/kfcs-stunts-make-nightly-news-but-dont-stop-sales-slid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P&amp;G Pushes Design in Brand-Building Strategy</title>
		<link>http://www.hivetohoney.com/2010/04/12/pg-pushes-design-in-brand-building-strategy/</link>
		<comments>http://www.hivetohoney.com/2010/04/12/pg-pushes-design-in-brand-building-strategy/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 16:10:07 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4176</guid>
		<description><![CDATA[As in-store marketing grows in importance and marketers focus more at winning over consumers at the shelf, one discipline is seeing its star rise: design. Advertising Age]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/12/pg-pushes-design-in-brand-building-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Firm ranks top restaurant commercials</title>
		<link>http://www.hivetohoney.com/2010/04/08/firm-ranks-top-restaurant-commercials/</link>
		<comments>http://www.hivetohoney.com/2010/04/08/firm-ranks-top-restaurant-commercials/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 16:33:37 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4137</guid>
		<description><![CDATA[The first batch of commercials from Pizza Hut’s new agency delivered the goods in the first quarter of 2010, according to marketing analytics firm Ace Metrix, which recently released its top 10 restaurant commercials for the first quarter. Pizza Hut had one commercial rank in the top 10 TV spots across all industries in the [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/08/firm-ranks-top-restaurant-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People Turn-Offs in Brand Advertising</title>
		<link>http://www.hivetohoney.com/2010/04/08/people-turn-offs-in-brand-advertising/</link>
		<comments>http://www.hivetohoney.com/2010/04/08/people-turn-offs-in-brand-advertising/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 12:40:49 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4131</guid>
		<description><![CDATA[35% of Americans say that they have chosen not to purchase a certain brand because they find the ads distasteful and an additional 22% say they not done this, but have thought of doing so. 43% say they have never done this. MediaPost]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/08/people-turn-offs-in-brand-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The fine dining trends inspiring packaged food innovation</title>
		<link>http://www.hivetohoney.com/2010/04/07/the-fine-dining-trends-inspiring-packaged-food-innovation/</link>
		<comments>http://www.hivetohoney.com/2010/04/07/the-fine-dining-trends-inspiring-packaged-food-innovation/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 03:07:20 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[foodservice]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[dining]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4128</guid>
		<description><![CDATA[Even some of the most unusual innovations from top restaurant kitchens could inspire manufacturers of packaged foods, according to Ted Russin, food scientist at specialty hydrocolloids firm CP Kelco. Speaking at the recent Research Chefs Association conference in Phoenix, Arizona, Russin demonstrated how the techniques and ingredients used to produce foods in cutting-edge restaurants could [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/07/the-fine-dining-trends-inspiring-packaged-food-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MyWebGrocer Launches Facebook Widget</title>
		<link>http://www.hivetohoney.com/2010/04/05/mywebgrocer-launches-facebook-widget/</link>
		<comments>http://www.hivetohoney.com/2010/04/05/mywebgrocer-launches-facebook-widget/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 15:48:10 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4062</guid>
		<description><![CDATA[Retail Web services provider MyWebGrocer has developed a platform for Facebook that allows consumers to share weekly grocery specials online. The widget, which ShopRite &#8212; the banner under which the 46 members of Keasbey, N.J.-based co-op Wakefern Food Corp. operate over 200 stores &#8212;]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/05/mywebgrocer-launches-facebook-widget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Packaged Deals for Food Companies?</title>
		<link>http://www.hivetohoney.com/2010/04/05/packaged-deals-for-food-companies/</link>
		<comments>http://www.hivetohoney.com/2010/04/05/packaged-deals-for-food-companies/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 15:45:21 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=4059</guid>
		<description><![CDATA[After enough TV dinners, a little creativity can go a long way. Packaged-food companies may take the hint soon. With consumers still not stepping up to the plate, revenue at the likes of Campbell Soup and H.J. Heinz is expected to rise just 3% next fiscal year, according to consensus estimates. Meanwhile, big retailers like [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/04/05/packaged-deals-for-food-companies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Major Brands No Longer Sweet on High-Fructose Corn Syrup</title>
		<link>http://www.hivetohoney.com/2010/03/16/major-brands-no-longer-sweet-on-high-fructose-corn-syrup/</link>
		<comments>http://www.hivetohoney.com/2010/03/16/major-brands-no-longer-sweet-on-high-fructose-corn-syrup/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 14:44:28 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[nutrition]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3879</guid>
		<description><![CDATA[Bowing to consumer demands, major brands are removing high-fructose corn syrup from some of their products in favor of sugar. Few, however, are shouting it from the rooftops as it would cast a shadow on those products that still contain HFCS. POP CULTURE: Mtn Dew recently launched limited-time, sugar-sweetened versions of its colas. Hunt&#8217;s ketchup, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/03/16/major-brands-no-longer-sweet-on-high-fructose-corn-syrup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Restaurant Brand Loyalty Remains High</title>
		<link>http://www.hivetohoney.com/2010/03/10/restaurant-brand-loyalty-remains-high/</link>
		<comments>http://www.hivetohoney.com/2010/03/10/restaurant-brand-loyalty-remains-high/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:38:20 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3844</guid>
		<description><![CDATA[three in four people think the economy has prompted the average consumer to eat out less often. Yet despite declining visits to restaurants, consumers indicate they are just as loyal (68%), or even more loyal (15%) to the restaurants they frequent. &#8220;In hard times, many consumers crave familiarity and reliability. When choosing to dine out, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/03/10/restaurant-brand-loyalty-remains-high/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aramark Launches New Pizza Brand</title>
		<link>http://www.hivetohoney.com/2010/02/22/aramark-launches-new-pizza-brand/</link>
		<comments>http://www.hivetohoney.com/2010/02/22/aramark-launches-new-pizza-brand/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:34:56 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3682</guid>
		<description><![CDATA[Aramark Higher Education has launched Topio’s, a pizza concept designed for college environments that menus old-world style pizza that can be customized with modern flavors and spices. The “old-world trappings” include fresh pressed dough for thin crusts, organic tomatoes and a traditional blend of mozzarella and asiago cheeses. Slices can be customized with a variety [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/02/22/aramark-launches-new-pizza-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Americans Still in Savings Mode: Harris Poll</title>
		<link>http://www.hivetohoney.com/2010/02/17/americans-still-in-savings-mode-harris-poll/</link>
		<comments>http://www.hivetohoney.com/2010/02/17/americans-still-in-savings-mode-harris-poll/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:07:16 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[buying]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[label]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[store brands]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3629</guid>
		<description><![CDATA[Despite clear signs that the economy is improving, U.S. consumers are still exercising caution with regard to small purchases, according to The Harris Poll of 2,576 adults surveyed online between Jan. 18 and Jan. 25 by New York-based Harris Interactive. For instance, the poll found that nearly two-thirds of U.S. adults (63 percent) said they [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/02/17/americans-still-in-savings-mode-harris-poll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>General Mills Cereal Boxes Go Retro</title>
		<link>http://www.hivetohoney.com/2010/02/16/general-mills-cereal-boxes-go-retro/</link>
		<comments>http://www.hivetohoney.com/2010/02/16/general-mills-cereal-boxes-go-retro/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:02:50 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[retro]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3612</guid>
		<description><![CDATA[General Mills is evoking childhood nostalgia by launching five of its best-selling cereals in retro boxes. The cereals—which are part of General Mills&#8217; &#8220;Big G&#8221; moniker—include Trix, Honey Nut Cheerios, Cheerios, Cinnamon Toast Crunch and Lucky Charms. The limited edition versions will start appearing on shelves at Target stores this weekend as part of a [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/02/16/general-mills-cereal-boxes-go-retro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>As Sales Drop, Burger King Draws Critics for Courting &#8216;Super Fans&#8217;</title>
		<link>http://www.hivetohoney.com/2010/02/01/as-sales-drop-burger-king-draws-critics-for-courting-super-fans/</link>
		<comments>http://www.hivetohoney.com/2010/02/01/as-sales-drop-burger-king-draws-critics-for-courting-super-fans/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 18:55:43 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[qsr]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3407</guid>
		<description><![CDATA[Former super fan Noah Rubin says he has. The 28-year-old Seattle man used to wolf down bacon cheeseburgers three or four nights a week at Burger King, Jack in the Box and local bars. But he and his fiancée started cutting back last year after both were laid off, then found jobs at lower pay. [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/02/01/as-sales-drop-burger-king-draws-critics-for-courting-super-fans/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>ARS: Colts Loyalists Love Doritos, Pizza Hut; Big Easy Fans Favor Wendy&#8217;s, Dr Pepper</title>
		<link>http://www.hivetohoney.com/2010/02/01/ars-colts-loyalists-love-doritos-pizza-hut-big-easy-fans-favor-wendys-dr-pepper/</link>
		<comments>http://www.hivetohoney.com/2010/02/01/ars-colts-loyalists-love-doritos-pizza-hut-big-easy-fans-favor-wendys-dr-pepper/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 16:07:54 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[superbowl]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3401</guid>
		<description><![CDATA[a lot more separates Colts and Saints fans than team preference in the Super Bowl: They also have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into advertising&#8217;s biggest show on earth. Those are the findings from the ARSgroup&#8217;s BrandProfiler, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/02/01/ars-colts-loyalists-love-doritos-pizza-hut-big-easy-fans-favor-wendys-dr-pepper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remembrance of Candy Bars Past</title>
		<link>http://www.hivetohoney.com/2010/02/01/remembrance-of-candy-bars-past/</link>
		<comments>http://www.hivetohoney.com/2010/02/01/remembrance-of-candy-bars-past/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:10:12 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[culinary]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[candy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3383</guid>
		<description><![CDATA[Interesting article on regional candy and teh candy business: Wall Street Journal]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/02/01/remembrance-of-candy-bars-past/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>P&amp;G Meets Frugal Shoppers Halfway</title>
		<link>http://www.hivetohoney.com/2010/01/29/pg-meets-frugal-shoppers-halfway/</link>
		<comments>http://www.hivetohoney.com/2010/01/29/pg-meets-frugal-shoppers-halfway/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 15:21:39 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3366</guid>
		<description><![CDATA[Shoppers are starting to open their wallets again for brand-name household basics, but it&#8217;s taking lower prices, heavy advertising and new products to tempt them. Procter &#038; Gamble Co. and Colgate-Palmolive Co. sold more of their premium-priced consumer goods at the end of 2009, suggesting that fewer shoppers are basing their purchases on price alone. [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/01/29/pg-meets-frugal-shoppers-halfway/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lowest Price Not Always the Best Price</title>
		<link>http://www.hivetohoney.com/2010/01/25/lowest-price-not-always-the-best-price/</link>
		<comments>http://www.hivetohoney.com/2010/01/25/lowest-price-not-always-the-best-price/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 17:18:06 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[label]]></category>
		<category><![CDATA[private]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3227</guid>
		<description><![CDATA[U.S.-based store brands are benefiting big time from the current economic downturn. As consumers continue to turn to better prices and value, retailers have clearly stepped up their game by enhancing their brands’ overall product quality and by adding strong marketing muscle behind store-brand initiatives. But a Nielsen review of U.S. department-level price gaps between [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/01/25/lowest-price-not-always-the-best-price/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oscar Mayer Counts on the Joy, Not the Jingles</title>
		<link>http://www.hivetohoney.com/2010/01/15/oscar-mayer-counts-on-the-joy-not-the-jingles/</link>
		<comments>http://www.hivetohoney.com/2010/01/15/oscar-mayer-counts-on-the-joy-not-the-jingles/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 15:05:11 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3110</guid>
		<description><![CDATA[After more than 125 years in existence, the brand is spending more than $50 million on its first campaign to extend across all of its meaty products: bacon, hot dogs, premade sandwiches, bologna and sliced packaged meats. The brand wanted to emphasize its name beyond just a few well-known products, said Sean Marks, director for [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/01/15/oscar-mayer-counts-on-the-joy-not-the-jingles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Marketing Principles Brands Should Embrace in 2010</title>
		<link>http://www.hivetohoney.com/2010/01/13/5-marketing-principles-brands-should-embrace-in-2010/</link>
		<comments>http://www.hivetohoney.com/2010/01/13/5-marketing-principles-brands-should-embrace-in-2010/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 20:12:10 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=3079</guid>
		<description><![CDATA[Most of the marketing rules we lived by just five years ago are practically obsolete. The industry has faced more changes in the last five years than in the previous 50. Let&#8217;s face it, there&#8217;s no point in improving broken legacy models. Since necessity is the mother of invention, let&#8217;s not waste this recession and [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/01/13/5-marketing-principles-brands-should-embrace-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CPG Brands: Time To Strike Back</title>
		<link>http://www.hivetohoney.com/2009/12/16/cpg-brands-time-to-strike-back/</link>
		<comments>http://www.hivetohoney.com/2009/12/16/cpg-brands-time-to-strike-back/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:13:54 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2743</guid>
		<description><![CDATA[During the past year, store brand sales have increased by 10% versus 2% for national brands. According to Nielsen, while store brands comprise just over 10% of most retailers&#8217; total product mix, they also account for over 20% of sales, with a better than two-to-one turn rate. IRI reports that the recession has created a [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/12/16/cpg-brands-time-to-strike-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Co-Branded Private-Label Food: Feast Or Folly?</title>
		<link>http://www.hivetohoney.com/2009/12/11/co-branded-private-label-food-feast-or-folly/</link>
		<comments>http://www.hivetohoney.com/2009/12/11/co-branded-private-label-food-feast-or-folly/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:31:35 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2642</guid>
		<description><![CDATA[According to &#8220;Supermarket Guru&#8221; Phil Lempert, next year we&#8217;ll see major food brands developing co-branded private-label foods with retailers, meaning private-label foods featuring brands&#8217; key ingredients. That&#8217;s one of several 2010 food brand predictions from Lempert in a press release from ConAgra Foods. The premise: Private-label co-branding will &#8220;fuel industry innovation while putting major food [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/12/11/co-branded-private-label-food-feast-or-folly/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Users Jump On Brand Wagon</title>
		<link>http://www.hivetohoney.com/2009/12/11/social-users-jump-on-brand-wagon/</link>
		<comments>http://www.hivetohoney.com/2009/12/11/social-users-jump-on-brand-wagon/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:18:41 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2674</guid>
		<description><![CDATA[Marketers who embrace social media stand a good chance of engaging people. Marketers who communicate relevant messages in the consumer&#8217;s language and on their terms stand an even better chance of acquiring customers and growing sales. This outlook reflects findings from a comprehensive study by Performics and ROI Research, which recently surveyed more than 3,000 [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/12/11/social-users-jump-on-brand-wagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Clearly, consumers are buying private label now more than ever,</title>
		<link>http://www.hivetohoney.com/2009/12/01/clearly-consumers-are-buying-private-label-now-more-than-ever/</link>
		<comments>http://www.hivetohoney.com/2009/12/01/clearly-consumers-are-buying-private-label-now-more-than-ever/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 14:53:52 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2489</guid>
		<description><![CDATA[In a year when consumers were looking to cut back anywhere they could, private label made inroads in a lot of categories, but took the biggest slices from segments like baby food and frozen pizza. According to a report compiled by the Nielsen Co., unit sales of private label baby foods grew 22.3 percent for [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/12/01/clearly-consumers-are-buying-private-label-now-more-than-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers show a growing willingness to boot even major, well-advertised brands</title>
		<link>http://www.hivetohoney.com/2009/11/30/retailers-show-a-growing-willingness-to-boot-even-major-well-advertised-brands/</link>
		<comments>http://www.hivetohoney.com/2009/11/30/retailers-show-a-growing-willingness-to-boot-even-major-well-advertised-brands/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 16:55:17 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2462</guid>
		<description><![CDATA[&#8220;We found we can better serve our customers with a simplified assortment,&#8221; CVS said in an e-mail statement. After testing various options, the retailer found customers responded best to a single &#8220;national brand&#8221; in alkaline, plus Energizer lithium and private label. But analysts and marketers believe increasing leverage and margin at the expense of brands [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/30/retailers-show-a-growing-willingness-to-boot-even-major-well-advertised-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shows Online, Brought to You by &#8230;</title>
		<link>http://www.hivetohoney.com/2009/11/24/shows-online-brought-to-you-by/</link>
		<comments>http://www.hivetohoney.com/2009/11/24/shows-online-brought-to-you-by/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 15:14:54 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[webisodes]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2426</guid>
		<description><![CDATA[“The market place is shifting and brands have to think of themselves as media companies,” said David Freeman, general manager at Matter in Los Angeles, a Clorox agency that is part of the Edelman Sports and Entertainment Marketing unit of Edelman. But when developing branded entertainment, “the entertainment part has to come first,” he added, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/24/shows-online-brought-to-you-by/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Study: Consumers Value Traditional Attributes In Online Brands</title>
		<link>http://www.hivetohoney.com/2009/11/20/study-consumers-value-traditional-attributes-in-online-brands/</link>
		<comments>http://www.hivetohoney.com/2009/11/20/study-consumers-value-traditional-attributes-in-online-brands/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:47:47 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2366</guid>
		<description><![CDATA[While Google remains consumers&#8217; favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. &#8220;In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed,&#8221; [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/20/study-consumers-value-traditional-attributes-in-online-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sun Capital brands target onsite growth</title>
		<link>http://www.hivetohoney.com/2009/11/20/sun-capital-brands-target-onsite-growth/</link>
		<comments>http://www.hivetohoney.com/2009/11/20/sun-capital-brands-target-onsite-growth/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:47:27 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[foodservice]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2364</guid>
		<description><![CDATA[Sun Capital Partners Inc., the private-equity firm that owns such restaurant brands as Bruegger’s Bakery Café, Friendly’s, Fazoli’s, Smokey Bones Bar &#038; Fire Grill and Timothy’s World Coffee, said Thursday it plans to develop those fast-casual and dinnerhouse concepts for the onsite foodservice segment. In a unique move to utilize the company’s scale of restaurant [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/20/sun-capital-brands-target-onsite-growth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Has Private Label Peaked?</title>
		<link>http://www.hivetohoney.com/2009/11/16/has-private-label-peaked/</link>
		<comments>http://www.hivetohoney.com/2009/11/16/has-private-label-peaked/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:30:45 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[private label]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2273</guid>
		<description><![CDATA[Even though private labels take the lead in market-wide growth, sales are decreasing by a large percent. Private labels had only a 1.1 percent increase from April 24 to May 24 of this year; that is 8 percent less than predicted. Researchers state that this is a drastic drop in the market and it is [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/16/has-private-label-peaked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>America&#8217;s Hottest Brands</title>
		<link>http://www.hivetohoney.com/2009/11/16/americas-hottest-brands/</link>
		<comments>http://www.hivetohoney.com/2009/11/16/americas-hottest-brands/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 17:09:36 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2265</guid>
		<description><![CDATA[Consumer spending may have gone cold in 2009, but that didn&#8217;t stop these marketers from turning up the temperature. Here Ad Age chooses the upstarts and established brands that are setting the pace for innovation &#8212; and getting results &#8212; right now adage.com]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/16/americas-hottest-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales of private label soft drinks are accelerating as consumers go out less and therefore drink more at home</title>
		<link>http://www.hivetohoney.com/2009/11/12/sales-of-private-label-soft-drinks-are-accelerating-as-consumers-go-out-less-and-therefore-drink-more-at-home/</link>
		<comments>http://www.hivetohoney.com/2009/11/12/sales-of-private-label-soft-drinks-are-accelerating-as-consumers-go-out-less-and-therefore-drink-more-at-home/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 15:06:40 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[private label]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2223</guid>
		<description><![CDATA[With less excess cash to spend people are going out to fewer bars and restaurants, where branded drinks dominate the menus. Instead, Canadean said they are drinking at home which means spending more on soft drinks at the supermarket where private label alternatives line the shelves. According to the market research firm, private label products [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/12/sales-of-private-label-soft-drinks-are-accelerating-as-consumers-go-out-less-and-therefore-drink-more-at-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands and Media Look to Grow Audience With Holiday Turkey Talk</title>
		<link>http://www.hivetohoney.com/2009/11/10/brands-and-media-look-to-grow-audience-with-holiday-turkey-talk/</link>
		<comments>http://www.hivetohoney.com/2009/11/10/brands-and-media-look-to-grow-audience-with-holiday-turkey-talk/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 14:30:33 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[culinary]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[food network]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2143</guid>
		<description><![CDATA[The battle is on for Thanksgiving supremacy. Food Network, Epicurious and Butterball are all working to establish themselves as the destination for all things turkey. GOBBLE, GOBBLE: The bird is the word. Thanksgiving is all about food, and therefore is a time of year when consumers cook more than any other. So it&#8217;s not only [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/10/brands-and-media-look-to-grow-audience-with-holiday-turkey-talk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Consumers More Willing To Share Brand Info On Social Networks Than Previously Thought</title>
		<link>http://www.hivetohoney.com/2009/11/06/consumers-more-willing-to-share-brand-info-on-social-networks-than-previously-thought/</link>
		<comments>http://www.hivetohoney.com/2009/11/06/consumers-more-willing-to-share-brand-info-on-social-networks-than-previously-thought/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:56:57 +0000</pubDate>
		<dc:creator>peggy</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=2118</guid>
		<description><![CDATA[Tweeting the name of a product&#8217;s brand on Twitter may have become one of those so-called &#8220;touchpoints&#8221; in the sales funnel that marketers try desperately to capture. It all boils down to where marketers will spend the dollars as they try to allocate budgets for next year. It may help to know that nearly half [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2009/11/06/consumers-more-willing-to-share-brand-info-on-social-networks-than-previously-thought/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
