Hive to Honey

Just over a month ago, Facebook rolled out a new homepage redesign. Now it looks like the social network isn’t completely satisfied with the results, as it’s now testing yet another homepage redesign.
We don’t know when the new design will launch yet, but we have analyzed several screenshots of the new Facebook that were sent [...]

This is the first holiday season many major retailers will experiment with Twitter messages about special in-store deals, Facebook applications that suggest what friends want as gifts, “how-to” YouTube videos for planning holiday parties, and “leaking” Black Friday discounts that go far beyond the day after Thanksgiving.
With millions of people flocking to Facebook and Twitter, [...]

In its early days, social-networking site Facebook was propelled to popularity by a college-age crowd that sought it out as an exclusive sanctuary in which to connect with their peers. For that market, it was an attractive alternative to sites deemed to have lost their cool — like MySpace, which had become a haven for [...]

Facebook is getting old. No, people aren’t getting tired of it, it’s actually getting old, as in its population is aging. In May of 2008, the median age for Facebook was 26. Today, it’s 33, a good seven years older. That’s an interesting turn of events for a site once built for the exclusive use [...]

We frequently see excited news reports proclaiming that older adults, age 45+, are the “fastest growing demographic group on [Facebook, MySpace, LinkedIn, insert social networking site name here].” If you are marketing to older adults, the logic follows, you need to be investing heavily in social networking and social media.
Hold your Benjamins. We don’t share [...]

The majority of people who participate on social networks do so from their PCs. Yet a growing number — many of whom can’t afford a PC or would rather not use one — are using mobile devices to tell their friends where they are and what they’re up to and for sharing pictures.
Mobile users are [...]

Email has had a good run as king of communications. But its reign is over.
In its place, a new generation of services is starting to take hold—services like Twitter and Facebook and countless others vying for a piece of the new world. And just as email did more than a decade ago, this shift promises [...]

“In many ways, human beings behave like flocks of birds or schools of fish,” says Nicholas Christakis, a physician and Harvard University sociologist who is co-author of a new book, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives, out today.
“So many things we normally think of as individualistic — [...]

While the current growth of social media has provided companies large and small with cheap, effective marketing, it also has exposed them to a new kind of fraud: “brandjacking.”
A company can be brandjacked if a scammer—or in some cases, a competitor—creates a false social-media profile and misrepresents that company online, said Susan Neuberger Weller, a [...]

QSRs wanting to take advantage of social media can take cues from companies outside of the industry that have grown business using these tools. “With social media, you want clear objectives of what you’re trying to do,” says Greg Straface, vice president of Business Development at PJA Marketing and Advertising, a business-to-business firm in Cambridge, [...]