Report: Gen Y Will Spend Us Into Recovery
Boomers have lost the most in terms of retirement and savings, and they have very different spending parameters today,” Lisa Feigen Dugal, PricewaterhouseCoopers U.S. retail and consumer practice leader, tells Marketing Daily. “Gen Y, and to a degree, Gen X, have disposable income in a way Boomers don’t. And they spend very differently. They are [...]
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09. Mar, 2010 