Hive to Honey

Generations, like people, have personalities, and Millennials – the American teens and twenty-somethings who are making the passage into adulthood at the start of a new millennium – have begun to forge theirs: confident, self-expressive, liberal, upbeat and open to change.
They are more ethnically and racially diverse than older adults. They’re less religious, less likely [...]

Food Writer’s Diary readers are mostly chefs and others involved in the foodservice industry, as well as food writers, food-studies scholars and amateur food enthusiasts. About 20 percent are based in the metropolitan New York City area and most of the rest are from elsewhere in North America.
The poll was conducted for the first two [...]

You know that famous target of Burger King, the “superfan” that the chain has been courting with edgy campaigns such as “Whopper Virgins” and “SpongeBob SquareButt?” Well, it turns out a bunch of them qualify for AARP cards.
Burger King CEO John Chidsey After years of talking about how it’s targeting young males who consume prodigious [...]

a lot more separates Colts and Saints fans than team preference in the Super Bowl: They also have differences in wealth, gender, automotive and smart-phone makes, restaurant choices and even soft drinks that might come as a surprise to marketers heading into advertising’s biggest show on earth.
Those are the findings from the ARSgroup’s BrandProfiler, a [...]

According to the NPD report, “The Many Facets of Convenience,” convenience consumers, who attitudinally place a premium on convenience, tend to fall into one or more of the following groups: younger adults, males, singles who have never been married, single-member households, working parents, parents with a young child (age five or younger) or lower-income households. [...]

Top findings on media consumption are:
Ikes and Boomers still use traditional media more than those of Generation Jones or Generation X, but not all Boomers consume media in the same way, the biggest gap being between older and younger Boomers. This is most striking within traditional print media, with high consumption by older Boomers of [...]

We already have a pretty good idea that most kids and teens probably spend too much time watching TV, playing video games, or getting online. The latest research from the Kaiser Family Foundation reveals that consuming various media, including TV, music, books, movies, video games, and websites, takes up almost every waking hour not spent [...]

‘As the different generations age over the next decade, corresponding changes in their life stage will have a major impact on what and how they eat,’ says Ann Hanson, author of A Look into The Future of Eating and director of product development at NPD. ‘Understanding the effect of aging on the various generations’ eating [...]

Specifically, this research concludes that:
The effects of the Great Recession on consumer behavior are so profound that many of the assumptions underpinning consumer segmentation are no longer valid; and
Marketing strategies that do not fully recognize the diversity of consumers’ recession experiences won’t have the desired potency in the post-recession world.
Many have accepted this radical change [...]

Americans are doing more eating at home, but that doesn’t necessarily mean more cooking, according to The NPD Group’s” 24th Annual Report on Eating Patterns in America.”
“There was a lot of speculation last year as to how our eating behaviors changed as a result of the economic crisis. The truth is that consumer behavior changes [...]