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Selling the Stranger Stuff

Selling the Stranger Stuff

Even inside the cocktail-conscious Edison in Los Angeles, some customers arrive a bit shy when it comes to esoteric products like absinthe. The bar stocks multiple brands, but to really educate and help guests get over their hesitation regarding the green spirit, management created a character who could bring the liquid to the masses.
Each evening, [...]

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Demand booms for stevia and agave nectar sweeteners

Demand booms for stevia and agave nectar sweeteners

If you haven’t heard of agave nectar or stevia, chances are you will before the year is over. The two sweeteners are showing up in cocktails, bottled drinks and a host of other products. The market for both is exploding.
According to a report by the market research firm Mintel, sales of stevia were close [...]

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As Brazil Gets Hotter, So Does Its National Drink

As Brazil Gets Hotter, So Does Its National Drink

No doubt, with upcoming events like the World Cup in 2014 and the Olympics in 2016, more and more people will become aware of Brazilian culture. That’s a trend that hasn’t been lost on the makers of cachaça (pronounced “ka-SHA-sa,”), the key ingredient in Brazil’s classic cocktail, the caipirinha (pronounced “kai-pur-EEN-ya”).
Several cachaça brands have [...]

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Raising the safety bar

Raising the safety bar

A quick trigger finger on the soda gun and a bottle of commercial sour mix might have seen a bartender through in the old days. But today’s cutting-edge cocktail jockey is apt to wash bourbon with bacon fat, shake trendy raw-egg libations and prep a veritable garden of fresh produce.
The explosion of fresh, perishable ingredients [...]

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Gin Goes Global

Gin Goes Global

During America’s Golden Age of Cocktails in the late 19th and early 20th centuries, it was common and even expected for bartenders to use different gins in different cocktails to assure synergy of flavors.
Though both Prohibition and the growth of the vodka industry after World War II squashed gin’s popularity, the resurgence of classic [...]

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Superbowl Cocktails!

Superbowl Cocktails!

SideDish Magazine has some great cocktail recipes for your Superbowl entertainment, like this:
Sazerac
What has been referred to as “the first cocktail” from this city of great cocktails.
½ Teaspoon Herbsaint or Pernod
3 oz Bourbon
Dash Peychaud’s bitters
1 Teaspoon simple syrup
Swirl 1/2 teaspoon Herbsaint or Pernod in a Martini glass to coat inside.
Fill cocktail shaker with ice; add [...]

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Things Get Messy When Bartenders Crack an Egg

Things Get Messy When Bartenders Crack an Egg

Raw eggs are among the ingredients most fervently embraced by cocktail revivalists who have sought out new techniques and circled back to classic recipes. And the MarTEAni is a signature drink at a bar that is seen as a paragon of the new cocktailians.
Venturesome barkeeps are finding themselves at the intersection of public health [...]

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Chefs Cook Up Cocktails

Chefs Cook Up Cocktails

Mr. Achatz, the mastermind behind the award-winning restaurant Alinea, has been taking his molecular gastronomy skills from the kitchen to the bar—and he’s not alone. A growing number of chefs—including Restaurant Eve’s Cathal Armstrong, WD50’s Wylie Dufresne and Jean George’s Johnny Iuzzini—are embracing the cocktail as the latest frontier to flex their culinary creativity. Mr. [...]

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Q&A: Is Brandy the Next Big Cocktail Mixer?

Q&A: Is Brandy the Next Big Cocktail Mixer?

Dave Herlong, creative mixologist for the Las Vegas-based N9NE Group, talks about brandy’s growing popularity as more than an after-dinner drink and shares a host of tips for creating brandy-based cocktails.
Are you seeing more interest lately in drinks made with brandy?
People are talking about brandies and cognacs as mixers now, and there are really no [...]

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Not your grandfather’s Cognac: Stodgy spirit gets hip new image

Not your grandfather’s Cognac: Stodgy spirit gets hip new image

If you are the type who follows trends and tastes in spirits, you will no doubt have noticed that recent times have not been good to Cognac. In the face of economic uncertainty and robust competition in the luxury spirits market, sales of the famous French brandy have been hit hard of late, with dollar [...]

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