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The new age of online grocery shopping

The new age of online grocery shopping

“Buying your groceries online? What is this, 1996?” That’s what someone said to me recently when they found out I do the majority of my grocery shopping through the Internet—yes, produce and all. Sure, online grocery shopping was one of those things that people envisioned to be common in “The Future™” but many of the [...]

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The New News Landscape: Rise of the Internet

The New News Landscape: Rise of the Internet

In this new multi-platform media environment, people’s relationship to news is becoming portable, personalized and participatory. These new metrics stand out:
Portable: 33% of cell phone owners now access news on their cell phones.
Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them.
Participatory: 37% [...]

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How Mobile Is Changing Shopping

How Mobile Is Changing Shopping

Mobile phones are fast becoming the way consumers find coupons, research products, compare prices and make purchases. It makes shopping easier for consumers, but that doesn’t mean retailers are thrilled at the prospect of consumers consulting mobile phones from their aisles — after all, does Best Buy want you to know that the item in [...]

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Cookies Are Making a Splash on Flickr

Cookies Are Making a Splash on Flickr

First came YouTube videos documenting the explosive results of shaking up Mentos and Diet Coke. Now, Bon Appetit notices this: Shutterbugs from around the (virtual) world are capturing the very moment their cookie splashes into their cup of coffee and posting the images on Flickr.
Village Voice

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The Future of Cookbook Publishing

The Future of Cookbook Publishing

The healthy sales numbers are a little misleading. Cookbook publishing has been profoundly affected by digital media. And it’s about to be rocked even harder.
Here’s one way it’s changed: Before people could plug words into Google like chicken (the most popular food-search term), there existed an entire sector of cookbooks named things like 101 Great [...]

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Digital Shift in Marketing Budgets

Digital Shift in Marketing Budgets

According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010. 46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital [...]

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A LITTLE blue symbol is carrying big implications

A LITTLE blue symbol is carrying big implications

Trying to ward off regulators, the advertising industry has agreed on a standard icon — a little “i” — that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening.

When consumers click on the icon, a white “i” surrounded by a circle on a blue background, [...]

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Apple’s Tablet: A Big Opportunity For Advertisers

Apple’s Tablet: A Big Opportunity For Advertisers

Apple’s new tablet computer, to be unveiled by Steve Jobs Wednesday, holds a lot of promise for advertisers.
The Cupertino computer maker has kept the new gadget under wraps, leaving consumers and marketers to speculate how they’ll use it. But one thing is certain: The Apple tablet will offer a new way for marketers to reach [...]

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Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day

Kids Pack 10 3/4 Hours Of Media Content Into 7 1/2 Hours Every Day

Over the past five years, young people have increased the amount of time they spend consuming media by an hour and seventeen minutes daily, from 6:21 to 7:38, almost the amount of time most adults spend at work each day, except that young people use media seven days a week instead of five.
And, given the [...]

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Apple Tablet? Press Event Today

Apple Tablet? Press Event Today

iPad?
iSlate?
Today we will finally learn about Apple’s forthcoming tablet device. Here’s a nice roundup of the buzz:
Mac Rumours

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