10% Of Twitter Users Account For 90% Of Twitter Activity

02. Jun, 2009 1 Comment

A new Harvard Business Review study reveals that the 10% of Twitter users account for over 90% of Twitter messages sent. That’s a more lopsided ratio than even Wikipedia, where 15% of editors account for 90% of all edits or social networks where the top 10% of most active users create 30% of all activity.

What’s it mean? Bill Heil and Mikolaj Piskorski, who wrote up the study for HBR, conclude:

This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.

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One Response to “10% Of Twitter Users Account For 90% Of Twitter Activity”

  1. troy 24. Jun, 2009 at 4:38 pm

    This describes our own Catherine Dezavedo perfectly.

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