<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Food Group - Hive to Honey &#187; sales-marketing</title>
	<atom:link href="http://www.hivetohoney.com/category/sales-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.hivetohoney.com</link>
	<description>the buzz about food</description>
	<lastBuildDate>Tue, 07 Sep 2010 15:59:12 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Consumers Continue Shift to Low-cost Retailers, Acceptance of Store Brands</title>
		<link>http://www.hivetohoney.com/2010/09/07/consumers-continue-shift-to-low-cost-retailers-acceptance-of-store-brands/</link>
		<comments>http://www.hivetohoney.com/2010/09/07/consumers-continue-shift-to-low-cost-retailers-acceptance-of-store-brands/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 15:46:30 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[low-cost]]></category>
		<category><![CDATA[private]]></category>
		<category><![CDATA[store brands]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5672</guid>
		<description><![CDATA[The cloud hanging over lower-income shoppers extends to higher-earning shoppers as well. Among households earning $35,000 to $55,000, 46 percent consider themselves a little or a lot worse off than last year; 37 percent of shoppers in households earning $55,000 to $100,000 share this sentiment, as do 30 percent of shoppers in households earning more [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/09/07/consumers-continue-shift-to-low-cost-retailers-acceptance-of-store-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ABI: Location-Based Marketing To Reach $1.8B In 2015</title>
		<link>http://www.hivetohoney.com/2010/09/03/abi-location-based-marketing-to-reach-1-8b-in-2015/</link>
		<comments>http://www.hivetohoney.com/2010/09/03/abi-location-based-marketing-to-reach-1-8b-in-2015/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 14:43:17 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[places]]></category>
		<category><![CDATA[Shopkick]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5657</guid>
		<description><![CDATA[Foursquare and Loopt to the new Shopkick app have generated lots of buzz and interest among marketers and investors. But how much spending will they lead to? According to a new report from ABI Research, location-based marketing will increase from only about $43 million this year to $1.8 billion by 1015 as part of overall [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/09/03/abi-location-based-marketing-to-reach-1-8b-in-2015/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gowalla Continues The March Beyond The Check-In With Highlights — A Social Atlas</title>
		<link>http://www.hivetohoney.com/2010/09/02/gowalla-continues-the-march-beyond-the-check-in-with-highlights-%e2%80%94-a-social-atlas/</link>
		<comments>http://www.hivetohoney.com/2010/09/02/gowalla-continues-the-march-beyond-the-check-in-with-highlights-%e2%80%94-a-social-atlas/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 17:32:08 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5654</guid>
		<description><![CDATA[If you didn’t think the check-in was a commodity before Facebook launched their Places feature, you likely do now. But Gowalla has known that for awhile, and that’s why they’ve been moving to extend the service and build on top of the check-in. Comments and photos came several months ago. Today brings another nice addition: [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/09/02/gowalla-continues-the-march-beyond-the-check-in-with-highlights-%e2%80%94-a-social-atlas/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Consumer Confidence Rebounds in August &#8211; Update</title>
		<link>http://www.hivetohoney.com/2010/09/02/consumer-confidence-rebounds-in-august-update/</link>
		<comments>http://www.hivetohoney.com/2010/09/02/consumer-confidence-rebounds-in-august-update/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:28:13 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5651</guid>
		<description><![CDATA[The Conference Board Consumer Confidence Index increased in August 2010, reversing two straight months of decline, which in turn followed three consecutive months of improvement. Last month, the Index rose moderately from 51 to 53.5. In July 2010, the Index fell from 54.3 to 51, a less severe drop than June 2010’s decline from 62.7. [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/09/02/consumer-confidence-rebounds-in-august-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Report: Coupon Clippers Flocking To Online Deals</title>
		<link>http://www.hivetohoney.com/2010/09/02/report-coupon-clippers-flocking-to-online-deals/</link>
		<comments>http://www.hivetohoney.com/2010/09/02/report-coupon-clippers-flocking-to-online-deals/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:25:18 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5648</guid>
		<description><![CDATA[The main reasons consumers cited for preferring coupons by postal mail included: &#8220;they are ready to use right away,&#8221; and &#8220;they are more convenient&#8221; and &#8220;easy to use.&#8221; The main reasons cited for preferring email or online coupons included &#8220;I can print the coupons I want to use,&#8221; and &#8220;there is less waste if I [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/09/02/report-coupon-clippers-flocking-to-online-deals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Loyalty Card Prices Without Loyalty Cards</title>
		<link>http://www.hivetohoney.com/2010/09/02/how-to-get-loyalty-card-prices-without-loyalty-cards/</link>
		<comments>http://www.hivetohoney.com/2010/09/02/how-to-get-loyalty-card-prices-without-loyalty-cards/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 14:23:45 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[cards]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[prices]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5645</guid>
		<description><![CDATA[On the flip side, the benefits of using these apps are quickly growing. Starting this week, Key Ring will alert you whenever coupons are available from your list of retailers. More to the point, when you open the app and choose specific coupons, those discounts will automatically be applied at the checkout counter. Key Ring [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/09/02/how-to-get-loyalty-card-prices-without-loyalty-cards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Older Americans Flocking To Social Networks</title>
		<link>http://www.hivetohoney.com/2010/08/31/older-americans-flocking-to-social-networks/</link>
		<comments>http://www.hivetohoney.com/2010/08/31/older-americans-flocking-to-social-networks/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:36:00 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[adults]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[old people]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5626</guid>
		<description><![CDATA[In breaking down the numbers, the increased use of social networks was the trend even among the oldest Americans. For people ages 65 and older, the number rose by 100%, while the number of adults from 50 to 64 increased 88%. In terms of percentages for the whole demographic, 26% of people ages 65 and [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/31/older-americans-flocking-to-social-networks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW TO: Respond when Social Media Attacks Your Brand</title>
		<link>http://www.hivetohoney.com/2010/08/30/how-to-respond-when-social-media-attacks-your-brand/</link>
		<comments>http://www.hivetohoney.com/2010/08/30/how-to-respond-when-social-media-attacks-your-brand/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:56:08 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[attack]]></category>
		<category><![CDATA[awareness]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5613</guid>
		<description><![CDATA[For all the praise that brand advertisers have for social media, they must be aware that it’s very much a double-edged sword. And for all the free marketing, advertising and brand promotion via Facebook, Twitter, Foursquare, and other platforms used to help build an identity and relationship with your customers, it can just as quickly [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/30/how-to-respond-when-social-media-attacks-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Opentable samples limited-time dining deals</title>
		<link>http://www.hivetohoney.com/2010/08/30/opentable-samples-limited-time-dining-deals/</link>
		<comments>http://www.hivetohoney.com/2010/08/30/opentable-samples-limited-time-dining-deals/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 15:45:09 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[dining]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[opentable]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5607</guid>
		<description><![CDATA[Opentable is testing Groupon-like dining deals in two markets. If Opentable Spotlight pilots in New York and Boston prove successful and spread to more cities, this group buying snack could turn into a feast for the San Francisco company. Spotlight has been going for four weeks now, and it features a different restaurant deal in [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/30/opentable-samples-limited-time-dining-deals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coupons Top Location-Based Marketing Tool</title>
		<link>http://www.hivetohoney.com/2010/08/26/coupons-top-location-based-marketing-tool/</link>
		<comments>http://www.hivetohoney.com/2010/08/26/coupons-top-location-based-marketing-tool/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 18:18:49 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[on-the-go]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5577</guid>
		<description><![CDATA[Coupons are the most appealing location-based marketing for mobile consumers, according to a recent report by San Francisco-based location-based mobile media company JiWire (www.JiWire.com). The study, “Q2 2010 Mobile Audience Insights Report,” examined mobile connectivity, device use and consumer preferences for location-based content and advertising, and revealed that 39 percent of mobile users (referred to [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/26/coupons-top-location-based-marketing-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Ways Big Brands are Using Foursquare</title>
		<link>http://www.hivetohoney.com/2010/08/26/top-5-ways-big-brands-are-using-foursquare/</link>
		<comments>http://www.hivetohoney.com/2010/08/26/top-5-ways-big-brands-are-using-foursquare/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 17:02:04 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5574</guid>
		<description><![CDATA[nlike other more mainstream social networks, the business potential of Foursquare may not be immediately apparent. At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places. For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/26/top-5-ways-big-brands-are-using-foursquare/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two Types of Consumers Are Using Check-in Apps: Hyperactive and Hyperpassive</title>
		<link>http://www.hivetohoney.com/2010/08/26/two-types-of-consumers-are-using-check-in-apps-hyperactive-and-hyperpassive/</link>
		<comments>http://www.hivetohoney.com/2010/08/26/two-types-of-consumers-are-using-check-in-apps-hyperactive-and-hyperpassive/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 16:13:15 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[scvngr]]></category>
		<category><![CDATA[Shopkick]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[whrrl]]></category>
		<category><![CDATA[Xtify]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5565</guid>
		<description><![CDATA[Are you a hyperactive or a hyper-passive checker-inner? The two breeds are emerging and diverging, thanks to the onslaught of location-based services. What&#8217;s changing now is that mobile technologies are finally in place to meet both types of consumers. The hyperactive consumer is the one checking in everywhere on Foursquare, racking up badges and mayorships [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/26/two-types-of-consumers-are-using-check-in-apps-hyperactive-and-hyperpassive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Coupons Get Smarter</title>
		<link>http://www.hivetohoney.com/2010/08/25/online-coupons-get-smarter/</link>
		<comments>http://www.hivetohoney.com/2010/08/25/online-coupons-get-smarter/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:41:19 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5549</guid>
		<description><![CDATA[Groupon and its competitors, which build buzz by sending out a daily email alerting subscribers in a city to a local bargain, are listening to gripes like Ms. London&#8217;s and recasting their operations. Among the new approaches: computer programs to better target consumers with personalized deals and staff on the ground to help merchants. Practically [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/25/online-coupons-get-smarter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media for Foodies</title>
		<link>http://www.hivetohoney.com/2010/08/25/social-media-for-foodies/</link>
		<comments>http://www.hivetohoney.com/2010/08/25/social-media-for-foodies/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:35:30 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[chevia]]></category>
		<category><![CDATA[eat.ly]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fiddme]]></category>
		<category><![CDATA[foodies]]></category>
		<category><![CDATA[foodspotting]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5543</guid>
		<description><![CDATA[Yelp allows the multitudes to fancy themselves restaurant critics, Twitter gives them an outlet to celebrate the perfect pizza or slam the worst Key lime pie ever, and Foursquare lets friends track one another&#8217;s every move. Now, along comes a flurry of start-ups that use social media tools to help foodies follow one another&#8217;s eating [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/25/social-media-for-foodies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4Food Introduces the Viral Restaurant</title>
		<link>http://www.hivetohoney.com/2010/08/24/4food-introduces-the-viral-restaurant/</link>
		<comments>http://www.hivetohoney.com/2010/08/24/4food-introduces-the-viral-restaurant/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 15:13:41 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[4food]]></category>
		<category><![CDATA[computerized]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[tech-savvy]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5536</guid>
		<description><![CDATA[Restaurants have always used technology to generate interest — think of the computerized touch-screen wine lists at SD26 and at Adour — but midtown&#8217;s 4Food, which opens September 7, might be the most tech-savvy ever. Not only does it look like an Apple store (as you can see in our slideshow) and come stocked with [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/24/4food-introduces-the-viral-restaurant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How the 50+ crowd sees geolocation and social media</title>
		<link>http://www.hivetohoney.com/2010/08/24/how-the-50-crowd-sees-geolocation-and-social-media/</link>
		<comments>http://www.hivetohoney.com/2010/08/24/how-the-50-crowd-sees-geolocation-and-social-media/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 14:54:40 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[aarp]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5527</guid>
		<description><![CDATA[In an interview with The Next Web last week, the AARP’s Tammy Gordon a senior advisor to the AARP’s Chief Communications Officer told us that about a quarter of the organization’s membership is on Facebook right now, and that’s where they are understandably focusing their efforts. “Our members are more consumers than producers,” said Gordon [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/24/how-the-50-crowd-sees-geolocation-and-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Building a Useful Social Network or Social Stalking?</title>
		<link>http://www.hivetohoney.com/2010/08/23/are-you-building-a-useful-social-network-or-social-stalking/</link>
		<comments>http://www.hivetohoney.com/2010/08/23/are-you-building-a-useful-social-network-or-social-stalking/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:56:22 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5522</guid>
		<description><![CDATA[Brands and marketers logically see social networks as a way to communicate with the broadest possible audience, and there&#8217;s virtually a study a day purporting to put a value of a &#8220;fan, &#8220;friend&#8221; or other online connection. But while brands see social networks as a means to build the broadest possible reach, is that a [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/23/are-you-building-a-useful-social-network-or-social-stalking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growing with Groupon may be tricky for businesses</title>
		<link>http://www.hivetohoney.com/2010/08/23/growing-with-groupon-may-be-tricky-for-businesses/</link>
		<comments>http://www.hivetohoney.com/2010/08/23/growing-with-groupon-may-be-tricky-for-businesses/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 14:49:31 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5513</guid>
		<description><![CDATA[The online group-buying model pioneered by Groupon has become big business, so much so that it&#8217;s creating growing pains for both the Chicago-based company and the small businesses it&#8217;s supposed to help. Greg Gibbs, owner of Chicago Bagel Authority in Lincoln Park, felt this pain firsthand when he signed on with Groupon for a deal-of-the-day [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/23/growing-with-groupon-may-be-tricky-for-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>First national Groupon deal overwhelms servers</title>
		<link>http://www.hivetohoney.com/2010/08/20/first-national-groupon-deal-overwhelms-servers/</link>
		<comments>http://www.hivetohoney.com/2010/08/20/first-national-groupon-deal-overwhelms-servers/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 16:06:32 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5505</guid>
		<description><![CDATA[What a difference a deal makes. This morning, Groupon launched its first nationwide deal, $25 off a $50 purchase at Gap. The promotion, which was available in every city, briefly crashed Groupon’s servers as deal-happy consumers clicked on the 50% discount and pinged their friends. Despite the technical difficulties, according to Groupon‘s CEO Andrew Mason, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/20/first-national-groupon-deal-overwhelms-servers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How SocialGrub helped Bruegger&#8217;s hone its social media strategy</title>
		<link>http://www.hivetohoney.com/2010/08/20/how-socialgrub-helped-brueggers-hone-its-social-media-strategy/</link>
		<comments>http://www.hivetohoney.com/2010/08/20/how-socialgrub-helped-brueggers-hone-its-social-media-strategy/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 16:01:47 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5502</guid>
		<description><![CDATA[When Bruegger’s wanted to create an original Facebook promotion that would win fans and influence friends, the chain quickly tossed out the idea of offering free bagels or coffee as too reminiscent of what its competitors had already done. Rather, working with year-old social media marketing firm SocialGrub, the chain partnered up with record labels [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/20/how-socialgrub-helped-brueggers-hone-its-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behavioral Targeting In The Store Aisles</title>
		<link>http://www.hivetohoney.com/2010/08/20/behavioral-targeting-in-the-store-aisles/</link>
		<comments>http://www.hivetohoney.com/2010/08/20/behavioral-targeting-in-the-store-aisles/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 15:43:20 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5498</guid>
		<description><![CDATA[Why would Blue Bunny ice cream want to partner with the Minnesota Twins for promotions? After all, isn&#8217;t baseball pretty much a male-oriented sport, and aren&#8217;t women still making many of the brand-level decisions when it comes to common food purchases like ice cream? &#8220;We found out in the data we collect that women in [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/20/behavioral-targeting-in-the-store-aisles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Facebook &#8216;Places&#8217; Means for Marketers and Developers</title>
		<link>http://www.hivetohoney.com/2010/08/20/what-facebook-places-means-for-marketers-and-developers/</link>
		<comments>http://www.hivetohoney.com/2010/08/20/what-facebook-places-means-for-marketers-and-developers/#comments</comments>
		<pubDate>Fri, 20 Aug 2010 13:19:29 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[places]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5495</guid>
		<description><![CDATA[walla and BlockChalk, the idea, concept and implementation will be very familiar. You can create and check in to places. You can see where your friends are. You can find new places, etc. There&#8217;s not much new here from an idea perspective. Facebook is getting into the market and they are starting by giving us [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/20/what-facebook-places-means-for-marketers-and-developers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More Marketers Start Blogging</title>
		<link>http://www.hivetohoney.com/2010/08/19/more-marketers-start-blogging/</link>
		<comments>http://www.hivetohoney.com/2010/08/19/more-marketers-start-blogging/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:27:51 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5489</guid>
		<description><![CDATA[43% of U.S. companies will be blogging by 2012 More companies are using blogs as marketing tools, according to a new report from eMarketer. The firm estimates that one in three companies will have a public-facing blog for marketing this year, rising to 43 percent by 2012. In many studies, company use of social networks [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/19/more-marketers-start-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fast Feeders Roll Out New Items, Promotions</title>
		<link>http://www.hivetohoney.com/2010/08/19/fast-feeders-roll-out-new-items-promotions/</link>
		<comments>http://www.hivetohoney.com/2010/08/19/fast-feeders-roll-out-new-items-promotions/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:16:14 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[chains]]></category>
		<category><![CDATA[fast casual]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[franchises]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5486</guid>
		<description><![CDATA[The fast food industry continues to innovate, as Carl&#8217;s Jr., Burger King and Subway all unveiled new initiatives this week. Carl&#8217;s Jr. introduced its Philly Cheesesteak Burger, a meat-on-meat offering of thinly sliced steak on top of a charbroiled burger patty, finished off with peppers, onions, Swiss and American cheeses, and mayonnaise on a seeded [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/19/fast-feeders-roll-out-new-items-promotions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons From The Top Brands On Facebook</title>
		<link>http://www.hivetohoney.com/2010/08/19/lessons-from-the-top-brands-on-facebook/</link>
		<comments>http://www.hivetohoney.com/2010/08/19/lessons-from-the-top-brands-on-facebook/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:05:04 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5483</guid>
		<description><![CDATA[After analyzing the pages of 30 top national marketers, Forrester came away with some interesting findings. For one, amassing an enormous number of fans is neither the only nor the most important goal for many brands on Facebook &#8212; but it doesn&#8217;t hurt. The companies Forrester found with the most fans made their pages easy [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/19/lessons-from-the-top-brands-on-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fast-casual grows as economy slows</title>
		<link>http://www.hivetohoney.com/2010/08/19/fast-casual-grows-as-economy-slows/</link>
		<comments>http://www.hivetohoney.com/2010/08/19/fast-casual-grows-as-economy-slows/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 15:19:02 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[fast casual]]></category>
		<category><![CDATA[full-service]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[operators]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5480</guid>
		<description><![CDATA[As Americans continue to be cautious with their eating-out dollars, full-service restaurants have been suffering, while many fast-food chains have seen sales slip, even as they promote dollar menus. The segment that continues to grow: fast-casual restaurants, which typically offer consumers a more sophisticated menu that&#8217;s made to order in a more upscale atmosphere, without [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/19/fast-casual-grows-as-economy-slows/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Unveils a Service to Announce Where Users Are</title>
		<link>http://www.hivetohoney.com/2010/08/19/facebook-unveils-a-service-to-announce-where-users-are/</link>
		<comments>http://www.hivetohoney.com/2010/08/19/facebook-unveils-a-service-to-announce-where-users-are/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 15:08:14 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[based]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[places]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5477</guid>
		<description><![CDATA[Using Places on hand-held devices like the iPhone and other smartphones, users will be able to check in, for example, at a restaurant, bar or museum, alerting their friends on Facebook of their presence. They will then be able to see, using the service, any friends that are nearby, as well as other people who [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/19/facebook-unveils-a-service-to-announce-where-users-are/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fast-Food Chains Grab Most Location-Based Check-ins</title>
		<link>http://www.hivetohoney.com/2010/08/18/fast-food-chains-grab-most-location-based-check-ins/</link>
		<comments>http://www.hivetohoney.com/2010/08/18/fast-food-chains-grab-most-location-based-check-ins/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 15:37:17 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[chains]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[mytown]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5473</guid>
		<description><![CDATA[Restaurant chains make up eight of the top 10 most unique check-ins locations, along with pharmacies CVS and Walgreens. Restaurants saw the most check-ins by category in July, with 14.2 million. Businesses came in second with 8.5 million, mostly because people like to check-in at work, said Keith Lee, co-founder and CEO of MyTown developer [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/18/fast-food-chains-grab-most-location-based-check-ins/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Time Is Now to Take Shopper Marketing Beyond the Store</title>
		<link>http://www.hivetohoney.com/2010/08/18/the-time-is-now-to-take-shopper-marketing-beyond-the-store/</link>
		<comments>http://www.hivetohoney.com/2010/08/18/the-time-is-now-to-take-shopper-marketing-beyond-the-store/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 15:27:54 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[shoppers]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5470</guid>
		<description><![CDATA[Nowadays, shoppers are increasingly turning to &#8220;social heuristics&#8221; as a part of their shopping toolbox. Heuristics are that method for problem-solving or decision-making that arrives at a solution through experimentation, trial and error, or evaluation. The &#8220;social&#8221; refers to both social media and the use of the wisdom of the crowd &#8212; going beyond one&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/18/the-time-is-now-to-take-shopper-marketing-beyond-the-store/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Generation Now!</title>
		<link>http://www.hivetohoney.com/2010/08/18/generation-now/</link>
		<comments>http://www.hivetohoney.com/2010/08/18/generation-now/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 15:01:09 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[generation y]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Millennial Generation]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5464</guid>
		<description><![CDATA[Look out quick serves: Generation Y, aka the Millennial Generation, is coming on strong. From third-graders to grownups pushing 30, they want it their way from Burger King and every other industry player. The smart restaurants will make sure to comply, because the Millennials number 92 million, making them the largest generation in the country. [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/18/generation-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NRA research finds customer loyalty programs gave restaurants competitive edge</title>
		<link>http://www.hivetohoney.com/2010/08/13/nra-research-finds-customer-loyalty-programs-gave-restaurants-competitive-edge/</link>
		<comments>http://www.hivetohoney.com/2010/08/13/nra-research-finds-customer-loyalty-programs-gave-restaurants-competitive-edge/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:33:15 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[casual]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[fast]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[NRA]]></category>
		<category><![CDATA[restaurants]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5457</guid>
		<description><![CDATA[According to a new survey by the National Restaurant Association, three-quarters of restaurant operator survey participants say guest loyalty programs helped grow business during the economic downturn. Additionally, 90 percent say loyalty programs give them a competitive edge, and the vast majority is planning to invest more in their programs to drive business growth. In [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/13/nra-research-finds-customer-loyalty-programs-gave-restaurants-competitive-edge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Are Social Media Good For? Putting a Face to a Brand</title>
		<link>http://www.hivetohoney.com/2010/08/13/what-are-social-media-good-for-putting-a-face-to-a-brand/</link>
		<comments>http://www.hivetohoney.com/2010/08/13/what-are-social-media-good-for-putting-a-face-to-a-brand/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:27:18 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5451</guid>
		<description><![CDATA[What we found is that consumers&#8217; perceptions along key traits of warmth and competence are highly predictive of both purchase intent and brand loyalty. Consumers instinctively judge brands just as they do other people. To turn our earlier formula around: Brands are judged as people; logos, perhaps, like faces. Yet the profession of brand management, [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/13/what-are-social-media-good-for-putting-a-face-to-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zagat Serves Up Group Buying Site For Restaurant Deals</title>
		<link>http://www.hivetohoney.com/2010/08/13/zagat-serves-up-group-buying-site-for-restaurant-deals/</link>
		<comments>http://www.hivetohoney.com/2010/08/13/zagat-serves-up-group-buying-site-for-restaurant-deals/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 15:21:12 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[deals]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[zagat]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5448</guid>
		<description><![CDATA[Jumping on the group buying bandwagon, Zagat Survey next month plans to roll out a new online program offering deals at restaurants beginning in New York City. &#8220;Zagat Exclusives,&#8221; powered by Groupon competitor DealOn Media, will offer restaurant discounts in limited quantities for fixed periods. The initial price will drop as more people buy the [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/13/zagat-serves-up-group-buying-site-for-restaurant-deals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How shopper marketing is being transformed by new media</title>
		<link>http://www.hivetohoney.com/2010/08/12/how-shopper-marketing-is-being-transformed-by-new-media/</link>
		<comments>http://www.hivetohoney.com/2010/08/12/how-shopper-marketing-is-being-transformed-by-new-media/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 14:42:47 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[shoppers]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5429</guid>
		<description><![CDATA[Shopper marketing, like all forms of media, is no longer defined in the static way it was a few years ago. Social media, online and mobile have all added a new dimension to a marketing discipline formerly noted for cardboard point-of-purchase displays and shelf talkers. At the forefront of this convergence is Mass Connections, a [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/12/how-shopper-marketing-is-being-transformed-by-new-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Myriad Roles of Cell Phones Test Food Retailers</title>
		<link>http://www.hivetohoney.com/2010/08/11/myriad-roles-of-cell-phones-test-food-retailers/</link>
		<comments>http://www.hivetohoney.com/2010/08/11/myriad-roles-of-cell-phones-test-food-retailers/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 14:57:47 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[foodservice]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5418</guid>
		<description><![CDATA[As a consumer shopping tool, smart phones will become truly powerful when they are able to easily scan product bar codes and pay the bill at the POS, replacing payment and loyalty cards. On the operational side, an article in the Technology section looks at how United Supermarkets, Lubbock, Texas, employs software that allows executives [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/11/myriad-roles-of-cell-phones-test-food-retailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loopt Expands Radius Of Local Offers</title>
		<link>http://www.hivetohoney.com/2010/08/10/loopt-expands-radius-of-local-offers/</link>
		<comments>http://www.hivetohoney.com/2010/08/10/loopt-expands-radius-of-local-offers/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 14:59:40 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[check-in]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[loopt]]></category>
		<category><![CDATA[loopt star]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5410</guid>
		<description><![CDATA[Social location startup Loopt in June launched a new app called Loopt Star that allowed users to become the &#8220;boss&#8221; of favorite locations after racking up enough check-ins a la Foursquare&#8217;s &#8220;mayor&#8221; badges. The app also rewarded check-ins with discounts and special offers from participating marketers including The Gap, Burger King, Universal Music Group and [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/10/loopt-expands-radius-of-local-offers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groupon Cooks Up Some Entertainment Partnerships</title>
		<link>http://www.hivetohoney.com/2010/08/09/groupon-cooks-up-some-entertainment-partnerships/</link>
		<comments>http://www.hivetohoney.com/2010/08/09/groupon-cooks-up-some-entertainment-partnerships/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:37:02 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[savings]]></category>
		<category><![CDATA[shoppers]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[strat]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5395</guid>
		<description><![CDATA[There was a limited quantity of Groupons available and the deal expired on July 25, Customers who bought the deal could only choose from eight showtimes between August 6 and August 11, and if none of those dates worked, they could also use the Groupon voucher, valued at $10.50, to buy a poster for the [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/09/groupon-cooks-up-some-entertainment-partnerships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brands Friending Social Gaming Amid New Web Craze</title>
		<link>http://www.hivetohoney.com/2010/08/09/brands-friending-social-gaming-amid-new-web-craze/</link>
		<comments>http://www.hivetohoney.com/2010/08/09/brands-friending-social-gaming-amid-new-web-craze/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:23:48 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5383</guid>
		<description><![CDATA[McDonald&#8217;s, meanwhile, has signed an ad deal with &#8220;Farmville,&#8221; the hit farming game on Facebook from Zynga Game Network Inc., according to people familiar with the matter. A spokeswoman for the fast-food company says it is in discussions with Zynga but declined to provide details. Marketers are increasingly looking at social gaming as a viable [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/09/brands-friending-social-gaming-amid-new-web-craze/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Science of Sharing</title>
		<link>http://www.hivetohoney.com/2010/08/09/the-science-of-sharing/</link>
		<comments>http://www.hivetohoney.com/2010/08/09/the-science-of-sharing/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 14:20:53 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[share]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5380</guid>
		<description><![CDATA[Last week, Pepsi began a test with BuzzFeed to see if it could generate what PepsiCo Beverages head of digital Shiv Singh calls &#8220;impressions plus.&#8221; Pepsi already had a TV spot that recently proved popular on YouTube, with 100,000 views in under a week. BuzzFeed, knowing that content with lists is more often shared, used [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/09/the-science-of-sharing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Restaurants seek recipe for economic sustenance</title>
		<link>http://www.hivetohoney.com/2010/08/06/restaurants-seek-recipe-for-economic-sustenance/</link>
		<comments>http://www.hivetohoney.com/2010/08/06/restaurants-seek-recipe-for-economic-sustenance/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 14:12:10 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5357</guid>
		<description><![CDATA[Ask any restaurateur these days for a status report on the health of the restaurant business in Maryland and you’ll get guarded optimism mixed with a little worry. Most agree that life for restaurants is better than it was a year ago. But many will say it’s still a mixed bag of bad months and [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/06/restaurants-seek-recipe-for-economic-sustenance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beverage Sales Soar With Coke’s Freestyle Machine</title>
		<link>http://www.hivetohoney.com/2010/08/05/beverage-sales-soar-with-coke%e2%80%99s-freestyle-machine/</link>
		<comments>http://www.hivetohoney.com/2010/08/05/beverage-sales-soar-with-coke%e2%80%99s-freestyle-machine/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:43:28 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[nrn]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5350</guid>
		<description><![CDATA[Coca-Cola’s Freestyle fountain dispenser has contributed to increased beverage sales at restaurants testing the concept, Nation’s Restaurant News reports. Those operators indicate that even though installing the dispenser and educating consumers on its usage have been challenging, the results have been worth the effort. The Freestyle System has a touch-screen and allows users to create [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/05/beverage-sales-soar-with-coke%e2%80%99s-freestyle-machine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groupon Moves Into TV Land, Does Deals With Top Chefs</title>
		<link>http://www.hivetohoney.com/2010/08/05/groupon-moves-into-tv-land-does-deals-with-top-chefs/</link>
		<comments>http://www.hivetohoney.com/2010/08/05/groupon-moves-into-tv-land-does-deals-with-top-chefs/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:25:59 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[savings]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5347</guid>
		<description><![CDATA[For Groupon.com, the deal signals the site’s first foray into TV land. Since Groupon’s launch in November 2008, the site, also described as a social-coupon site, has amassed 11 million subscribers in 22 countries worldwide and has become a start-up darling, getting $135 million in April from investors led by Digital Sky Technologies, the Russian [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/05/groupon-moves-into-tv-land-does-deals-with-top-chefs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Advertisers Boost Spending 10-Fold, COO Says</title>
		<link>http://www.hivetohoney.com/2010/08/05/facebook-advertisers-boost-spending-10-fold-coo-says/</link>
		<comments>http://www.hivetohoney.com/2010/08/05/facebook-advertisers-boost-spending-10-fold-coo-says/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 14:14:59 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spending]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5344</guid>
		<description><![CDATA[Facebook, based in Palo Alto, California, gets much if not most of its revenue from advertising. Its customers include Coca-Cola Co., JPMorgan Chase &#038; Co. and Adidas AG. “You can’t ignore the reach that’s there, but it’s also the true engagement that we have,” said Michael Donnelly, Coca- Cola’s director of global interactive marketing. Facebook’s [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/05/facebook-advertisers-boost-spending-10-fold-coo-says/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Advertisers Boost Spending 10-Fold, Sandberg Says</title>
		<link>http://www.hivetohoney.com/2010/08/04/facebook-advertisers-boost-spending-10-fold-sandberg-says/</link>
		<comments>http://www.hivetohoney.com/2010/08/04/facebook-advertisers-boost-spending-10-fold-sandberg-says/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:05:53 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[cell]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[phone]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[spending]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5338</guid>
		<description><![CDATA[Facebook Inc.’s biggest advertisers have boosted spending by at least 10-fold in the past year as the social network crossed the half- billion user mark, becoming more alluring to marketers that want to reach a broad online audience. Some advertisers have increased spending by as much as 20-fold or more, Facebook Chief Operating Officer Sheryl [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/04/facebook-advertisers-boost-spending-10-fold-sandberg-says/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smucker&#8217;s success-Keep it in the family, center-of-the-store brands</title>
		<link>http://www.hivetohoney.com/2010/08/04/5330/</link>
		<comments>http://www.hivetohoney.com/2010/08/04/5330/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 14:17:08 +0000</pubDate>
		<dc:creator>superjames</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[industry leaders]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5330</guid>
		<description><![CDATA[For most of its history, Smucker was fruit-centric. It expanded globally by buying jam and jelly companies in Brazil, Britain, and Australia. It produced the fruit that sits at the bottom of Dannon yogurts and supplied the fillings for Kellogg&#8217;s Pop-Tarts. But after an extensive strategy review in the mid-1990s, which involved not just top [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/04/5330/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Military discounts offer huge rewards for restaurants</title>
		<link>http://www.hivetohoney.com/2010/08/03/military-discounts-offer-huge-rewards-for-restaurants/</link>
		<comments>http://www.hivetohoney.com/2010/08/03/military-discounts-offer-huge-rewards-for-restaurants/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 13:56:37 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[military]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5312</guid>
		<description><![CDATA[For restaurants near Wright-Patterson Air Force Base, bringing in members of the military is a huge part of their business. With roughly 26,000 people at the Dayton-area military installation, the base is equivalent in size to the city of Centerville. But targeting military personnel isn’t as easy as flipping over an “open for business” sign. [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/03/military-discounts-offer-huge-rewards-for-restaurants/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DineEquity CEO Says Casual Dining Discounting Not Letting Up</title>
		<link>http://www.hivetohoney.com/2010/08/02/dineequity-ceo-says-casual-dining-discounting-not-letting-up/</link>
		<comments>http://www.hivetohoney.com/2010/08/02/dineequity-ceo-says-casual-dining-discounting-not-letting-up/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 14:54:12 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[casual]]></category>
		<category><![CDATA[casual dining]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[dining]]></category>
		<category><![CDATA[discounting]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5291</guid>
		<description><![CDATA[Discounting isn&#8217;t letting up much at casual-dining restaurants. DineEquity Chief Executive Julia Stewart says independent and chain restaurants both are still relying on discounts of existing meals to attract customers, crimping the profit on those items. &#8220;I do see a lot of discounting and whatever it takes to bring people in,&#8221; Stewart said Thursday on [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/02/dineequity-ceo-says-casual-dining-discounting-not-letting-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For Dean Foods, Keeping Up With Consumers Is Top Priority</title>
		<link>http://www.hivetohoney.com/2010/08/02/for-dean-foods-keeping-up-with-consumers-is-top-priority/</link>
		<comments>http://www.hivetohoney.com/2010/08/02/for-dean-foods-keeping-up-with-consumers-is-top-priority/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 14:50:34 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5288</guid>
		<description><![CDATA[Forget digital technology; the consumer is driving change in the marketing landscape, said Rick Zuroweste, senior VP-chief marketing officer of dairy marketer Dean Foods Co., in a recent interview at the CMO Executive Summit in Dallas. &#8220;Consumers just have a broader set of responsibilities and activities that they do throughout the day, from more people [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/08/02/for-dean-foods-keeping-up-with-consumers-is-top-priority/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social networks become integral part of retailing</title>
		<link>http://www.hivetohoney.com/2010/07/30/social-networks-become-integral-part-of-retailing/</link>
		<comments>http://www.hivetohoney.com/2010/07/30/social-networks-become-integral-part-of-retailing/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:12:34 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5268</guid>
		<description><![CDATA[Beyond being a channel for transactions, the internet has created a powerful marketing tool and a huge “shop window” for products, provides valuable brand-building opportunities, increased profile through third party tie-ups and most importantly a new, constantly evolving and different communication mechanism. As the power of social networking and online communities’ increases, consumers are sharing [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/07/30/social-networks-become-integral-part-of-retailing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>People Want Real-time Info to Make Smarter Food Purchases: Study</title>
		<link>http://www.hivetohoney.com/2010/07/28/people-want-real-time-info-to-make-smarter-food-purchases-study/</link>
		<comments>http://www.hivetohoney.com/2010/07/28/people-want-real-time-info-to-make-smarter-food-purchases-study/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 14:58:53 +0000</pubDate>
		<dc:creator>tgerland</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[sales-marketing]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[purchases]]></category>
		<category><![CDATA[real-time]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.hivetohoney.com/?p=5251</guid>
		<description><![CDATA[As smartphone adoption continues to increase, people expect mobile devices to improve their everyday lives &#8212; right down to making smart decisions about food, according to Latitude’s newest study, “The Interactive Future of Food.” The study collected and analyzed data from about 100 participants across the world that shared personal narratives about needing more information [...]]]></description>
		<wfw:commentRss>http://www.hivetohoney.com/2010/07/28/people-want-real-time-info-to-make-smarter-food-purchases-study/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
