As smartphone adoption continues to increase, people expect mobile devices to improve their everyday lives — right down to making smart decisions about food, according to Latitude’s newest study, “The Interactive Future of Food.”
The study collected and analyzed data from about 100 participants across the world that shared personal narratives about needing more information while grocery shopping. Participants were then asked to imagine new or existing technology solutions that they felt would best address their needs. The goal of the study was to learn how technology could be applied in innovative ways to help people access food information at the moment of purchase, to assist good decision-making and create a more intelligent store experience.
More than half (56 percent) of study participants expressed a need for more product information such as health, food origins, organic vs. non-organic, farming practices, food safety or ingredient details, while 31 percent requested information that was logistical in nature, such as location in store, price and inventory status.
