Consumers continue to dine out, but are seeking greater value and more diverse kids’ menus, while using the Internet to find deals and menus they desire, according to a newly released series of foodservice reports by Kairos Consumers, a market research firm.
In the first report, entitled “Menus and Restaurants: Filling Restaurants and Making Healthy Palatable,” respondents to the study voiced confusion and skepticism about restaurants going green, and said they are reluctant to pay more for sustainable restaurant practices unless the benefits are made clear to them.
“People still want to eat out, but are more price conscious than in the past and are actively seeking out coupons and discounts using online media. Consumers also told us they are concerned about nutritional labeling and want more ability to customize their meals, regardless of the type of restaurant they choose for their dining experience,” Katerina Makatouni, co-founder of Kairos Consumers, said in a statement.
