While eateries such as T.G.I. Friday’s have long offered Happy Hour-type deals, some of the category’s upper echelon — including The Cheesecake Factory, P.F. Chang’s and Ruby Tuesday— have recently latched onto Happy Hours as a way to court new business from a recession-weary public that’s eating out less.
“It’s all about butts in seats,” says Sandy Beall, founder of Ruby Tuesday.
