Vilsack says he must “walk the walk” on better eating choices

U.S. Ag Secretary Tom Vilsack says Americans have “serious challenges” with sodium and sugar and a U.S.D.A. pilot project in the new year will try to find a way to steer shoppers to more nutritious food.
Vilsack toured a Hy-Vee near the Des Moines airport this morning to see a new system which rates the nutritional value of grocery products.
It’s called the NuVal system. Coffee creamer, for example, gets the lowest score of one, while unsweetened shredded wheat in the cereal aisle gets an 83 out of 100.
Vilsack notes that in the last decade, about 90,000 new products have been introduced in the country’s grocery stores. “Consumers obviously have more choice, but the question is are they making the right choices for themselves and their families,” Vilsack said during a news conference in the store

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